The “Pink Tax”: What You Need to Know

If you’re a woman, then you’ve been paying the pink tax for years without seeing it explicitly printed on your sales receipt. Simply put, the pink tax refers to the premium price that women pay for many products that are marketed to women when compared to comparable, generic products.

The New York City Department of Consumer Affairs (DCA) conducted a study that “compared nearly 800 products with clear male and female versions from more than 90 brands sold at two dozen New York City retailers, both online and in stores. On average, across all five industries, DCA found that women’s products cost 7 percent more than similar products for men. Specifically:

  • 7 percent more for toys and accessories
  • 4 percent more for children’s clothing
  • 8 percent more for adult clothing
  • 13 percent more for personal care products
  • 8 percent more for senior/home health care products

“Across the sample, DCA found that women’s products cost more 42 percent of the time while men’s products cost more 18 percent of the time.” Add to these findings the fact that women are generally paid less than men and the pink tax has seriously financial consequences.

According to the Pew Research Center, “In 2018, women earned 85% of what men earned…Based on this estimate, it would take an extra 39 days of work for women to earn what men did in 2018.” Think about what it means to be paid 15% less than the guy sitting next to you and paying 7% more for many products that you both use – doesn’t seem fair, does it?

It’s going to be an uphill battle to level the playing field for women, including pay equity and elimination of the pink tax, but you can be part of the fight. Click on the links below to learn more and get involved in grass-roots efforts to alert others and make change!

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